Kim Kardashian Is Coming to Wall Street. Private Equity Is Her New Reality.

Kim Kardashian has a shapewear line and a skin-care label.


Angela Weiss/AFP via Getty Images

Kim Kardashian, the businesswoman and reality TV star, is teaming up with Jay Sammons, a former



Carlyle Group

executive, to launch private-equity firm SKKY Partners.

SKKY will make control and minority investments in sectors including consumer products, digital and e-commerce, consumer media and entertainment, hospitality and luxury, according to a statement

Kardashian and Sammons will serve as co-founders and co-managing partners. Kris Jenner, Kardashian’s mother and manager, will be a partner as well. 

“I’m excited to launch SKKY Partners to invest in the next generation of consumer brands, leveraging my experience founding and building global businesses and partnering with innovative companies to help them grow,” Kardashian said in the statement.

Sammons is a well-known investor. He spent 16 years at Carlyle (ticker: CG), where he was most recently global head of consumer, media, and retail. He invested in Beats By Dre and streetwear brand Supreme, The Wall Street Journal reported.

Kardashian will use her business experience to drive investment opportunities, develop the team, and create value in the portfolio. Sammons will handle the day-to-day operations, including originating investment opportunities, managing the team, and driving portfolio performance. Jenner will help identify and pursue differentiated investment opportunities, the statement said. 

Kardashian gained fame in “Keeping Up With the Kardashians,” a reality TV show about her family. She has a shapewear line, SKIMS, which was valued at $3.2 billion in January, and a skin-care label, SKKN by KIM. 

Other celebrities have also turned to private-equity and venture-capital investing. Ashton Kutcher, who starred in “That ’70s show,” is a general partner at Sound Ventures and rap legend Snoop Dogg (Calvin Broadus) co-founded venture firm Casa Verde Capital. Oscar-winning actress Gwyneth Paltrow, the founder and CEO of wellness brand Goop, has made 15 personal investments, Crunchbase said. 

Write to Luisa Beltran at luisa.beltran@dowjones.com

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