Cryptocurrency crash reaches the Premier League

The Premier League’s hopes of landing a £400 million deal for digital trading cards known as NFTs (non-fungible tokens) have suffered a blow due to the cryptocurrency crash.

The league had selected the firm ConsenSys to be its NFT partner with a four-year deal lined up but sources said the challenging crypto marketplace means that the proposed deal has run into problems.

Sources have told this column that no deal between the Premier League and ConsenSys had been signed, and that an agreement has still not been ruled out. Nevertheless, clubs were told at a meeting this week that the firm would not be able to match the kind of sums of cash that were talked about when the idea was first floated last year.

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