Purple Innovation and American Equity Stock See Action From Activist Investors

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These disclosures are from 13Ds filed with the Securities and Exchange Commission. 13Ds are filed within 10 days of an entity’s attaining more than 5% in any class of a company’s securities. Subsequent changes in holdings or intentions must be reported in amended filings. This material is from Jan. 12 through Jan. 18, 2023. Source: VerityData

Activist Holdings

Purple Innovation


Coliseum Capital revealed a stake of 40,854,130 shares in the mattress and bedding retailer, nearly 45% of the outstanding stock. Last September, Coliseum made an unsolicited offer to buy all Purple shares that it didn’t own for $4.35 per share in cash. Coliseum and Purple failed to come to an agreement, with the retailer disclosing on Jan. 12 that its special committee rejected the offer.